MINIMAL

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Privacy Policy

Effective Date: November 12, 2026

Welcome to the privacy policy of MINIMAL TECHNOLOGY LIMITED. This document is designed to inform you clearly and transparently about how we collect, use, store, disclose and protect your personal information when you visit our official e-commerce website www.minimalltd.com, browse our product catalogues, make purchases, interact with our customer support services or participate in any of our online activities. At MINIMAL, we are dedicated to curating calm, uncomplicated, timeless minimal everyday basics for our community of customers, and respecting your privacy is a core part of our commitment to delivering reliable, thoughtful experiences that align with our brand values.

1. Information We Collect

We only gather information that is necessary to operate our e-commerce platform, fulfill your orders, and enhance your overall shopping experience, in line with global data protection standards.

1.1 Information You Provide to Us Directly

When you create an account, place an order, subscribe to our newsletter, contact our support team, or submit any form on our website, you may voluntarily share the following types of information with us:

  • Personal identification details: Your full name, billing and shipping address, email address, contact phone number, and any other information you provide when registering for an account.
  • Payment information: We collect billing address and order related details to process your purchases. All payment card information is processed securely through our certified third-party payment processors, and we do not store full payment card details on our own servers.
  • Order and preference data: Your purchase history, product wishlist entries, size and style preferences, feedback you leave on our products, and any notes you provide for custom order requirements.
  • Communication records: Copies of your emails, chat messages, or other correspondence with our customer support team, including any questions, concerns, or special requests you share with us regarding your orders or our products.

1.2 Information We Collect Automatically When You Visit Our Website

When you browse www.minimalltd.com, our systems automatically collect certain technical data to help us maintain website functionality and improve your user experience:

  • Device and browser information: Your IP address, device type, operating system, browser type and version, language settings, and unique device identifiers.
  • Website usage data: The pages you view on our site, the links you click, the time and date of your visits, the duration of your stay on each page, product search queries you enter, and navigation paths between different sections of our shop.
  • Cookie and similar tracking technology data: We use cookies, web beacons, and other similar tracking tools to store small pieces of data on your device. These tools help us remember your saved shopping cart contents, keep you logged into your account during your session, analyse website traffic patterns, and tailor our product recommendations to match your browsing interests. You can adjust your browser settings to refuse cookies at any time, though this may limit some full functionalities of our e-commerce platform, such as automatic shopping cart persistence across multiple visits.

2. How We Use Your Collected Information

All your personal information is used for lawful, transparent purposes that are directly related to operating our minimal basics e-commerce business, including but not limited to the following uses:

  1. ‌Order fulfillment and after-sales support‌: We use your contact and shipping details to process your placed orders, arrange product delivery, send you order confirmation notifications, track your shipment status, and handle any return, refund or exchange requests in line with our official Return & Refund policy.
  2. ‌Platform operation and security‌: Your technical data and account information help us verify user identities, prevent fraudulent payment activities, detect and resolve technical bugs on our website, protect our systems from unauthorised access, and ensure a stable, secure shopping environment for all our customers.
  3. ‌Experience personalization‌: We analyse your browsing and purchase history to recommend relevant minimal basics products that align with your interests, adjust website content display to match your geographic region, and provide a more seamless shopping journey that fits your personal preferences.
  4. ‌Customer service communication‌: We use your provided email and phone number to respond to your enquiries about our products, order status, sizing details, or other support questions, and send you requested updates regarding our new arrivals, featured products, or promotional offers if you have explicitly opted in to receive such marketing communications.
  5. ‌Business improvement and research‌: We aggregate anonymised user data to analyse overall website traffic trends, evaluate the performance of our new product lines (including our waist bag series, simple canvas bags, hat collections and other everyday essentials), and optimize our inventory management to better serve the needs of our global customer base.
  6. ‌Legal compliance‌: We process your information as required by applicable laws, regulations, or valid legal processes, such as tax reporting obligations, consumer protection requirements, or official regulatory enquiries from relevant authorities.

3. Sharing of Your Personal Information

We never sell, rent, or trade your personal identifiable information to unaffiliated third parties for their own commercial marketing purposes without your explicit written consent. We may only share your necessary information with the following limited categories of trusted third parties, when such sharing is required to deliver our services to you:

  • ‌Authorized service providers‌: We share required information with third party logistics and shipping partners to arrange the delivery of your ordered products, certified payment processors to complete secure payment transactions, reputable website hosting and IT maintenance providers to support the normal operation of www.minimalltd.com, and email service providers to help us send you order related notifications you have requested. All these third party service providers are bound by strict data protection agreements that require them to keep your information confidential, use it only for the limited purposes we specify, and comply with all applicable global data protection regulations.
  • ‌Business transaction parties‌: In the event of a full or partial merger, acquisition, asset sale, or business restructuring involving MINIMAL TECHNOLOGY LIMITED, your stored personal information may be transferred to the relevant succeeding business entity, which will continue to be bound by the terms of this Privacy Policy, and you will be notified via prominent notice on our website of any change of control that may impact your privacy rights.
  • ‌Law enforcement and legal requirement situations‌: We may disclose your personal information if we are required to do so by a valid court order, governmental regulatory demand, or other legal obligation, or when such disclosure is necessary to protect our legal rights, the safety of our customers, our property, or the public interest.

4. Data Retention and Security Measures

We retain your personal identifiable information only for as long as it is necessary to fulfill the exact purposes for which we originally collected it, to complete any ongoing service obligations to you, and to comply with our applicable legal, tax, and accounting record keeping requirements. Typically, we keep basic order related data for 7 years in line with UK commercial record regulations, and we delete or fully anonymize your account related personal data within 12 months after you request to permanently close your MINIMAL shop account, unless we are legally required to retain certain specific information for longer periods.

To protect your personal information from unauthorised access, alteration, disclosure, or destruction, we implement industry leading, comprehensive security measures across our entire operation:

  • All data transmission between your browser and our website is encrypted using TLS 1.3 secure protocol, to ensure no third party can intercept your personal or payment related information during the data transfer process.
  • Our internal servers that store user personal data are hosted in ISO 27001 certified data centres, with multi-factor authentication access controls, regular security patch updates, and 24/7 security monitoring systems.
  • All our internal team members are trained on strict data protection protocols, and only authorised customer service and operation staff who need the information to complete their job duties are granted limited access to your personal data, with all access activities logged and audited on a regular schedule.

5. Your Rights as a Data Subject

Depending on your geographic location, you may have the following full set of rights regarding your personal information processed by MINIMAL TECHNOLOGY LIMITED, for which you can submit a request to us at any time via our provided contact channels:

  1. ‌Right of access‌: You can request a full copy of all the personal information we hold about you, including details of how and why we process that data.
  2. ‌Right to correction‌: If you find that any of your personal information we store is inaccurate or incomplete, you have the right to request us to update and correct that information promptly.
  3. ‌Right to erasure (right to be forgotten)‌: You can request us to delete all your personal information we hold about you, under circumstances where the information is no longer necessary for the original purposes we collected it for, or you withdraw your consent to the data processing, and there is no remaining legal obligation for us to retain the data.
  4. ‌Right to restriction of processing‌: You can request us to temporarily suspend the processing of your personal information, for example when you contest the accuracy of the data, or you need us to stop processing to allow you to establish, exercise or defend legal claims.
  5. ‌Right to data portability‌: You can request us to provide your personal data that you previously submitted to us, in a structured, commonly used, machine readable format, so that you can transfer this data to another service provider without barriers.
  6. ‌Right to object‌: You can object to our processing of your personal data for direct marketing purposes at any time, which we will honour immediately without any additional processing fees. You can also object to our processing based on our legitimate business interests, and we will stop such processing unless we can demonstrate compelling legitimate grounds that override your rights, freedoms and interests, or the processing is needed for legal claim purposes.

To exercise any of these rights, you can contact us via the methods listed in Section 6 of this policy. We will respond to your valid, identity verified request within 30 calendar days, and we will not charge you any fee for submitting and processing standard data subject requests, unless your request is clearly repetitive, excessive, or manifestly unfounded, in which case we may charge a reasonable administrative fee or refuse to action the request.

6. Our Contact Information

If you have any questions, concerns, or complaints about this Privacy Policy, or any aspect of how we handle your personal information, you can reach out to our dedicated data protection team through the following contact methods:

  • Company Name: MINIMAL TECHNOLOGY LIMITED
  • Official Website: www.minimalltd.com
  • Contact Email: [email protected]
  • Contact Address: 20 Crossharbour Plaza, London, England, E14 9YF, United Kingdom
  • Contact Phone Number: +44 7388 863012

7. Updates to This Privacy Policy

We may occasionally update this Privacy Policy to reflect changes to our business operations, new legal regulatory requirements, or new features we introduce to our www.minimalltd.com e-commerce platform. When we make material changes to this policy, we will post the updated version on this page with a revised effective date, and we will notify you via a prominent pop-up notice on our website homepage, or via email to your registered account address if we have your contact details. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information. Your continued use of our website and shopping services after the effective date of the updated policy will constitute your acknowledgement and agreement to the revised terms of this Privacy Policy.